Freedom festival

For the eighth year running, the beautiful beaches of the Golfe de St-Tropez welcomed thousands to the Harley-Davidson® Euro Festival. Under clear blue skies and to the beautiful sound of the V-Twin, a record-breaking attendance of well over 12,000 Harley owners from across Europe and beyond rode, relaxed and partied for three days of fun in the sun.

One of the ‘must go to’ events on the Harley-Davidson calendar, and following on from last year’s 30th anniversary celebrations, Euro Festival is a highlight of the year, marking the start of the biking season in the northern hemisphere. 

Set among the sun-drenched palm trees and stunning golden beaches of the Prairies de la Mer campsite in Grimaud, the beach is lined with bars, restaurants, merchandise stalls and dealers, while the rest of the site is covered with thousands of incredible Harley-Davidson motorcycles. 

While some chilled out in the sun while listening to the cool tunes coming from the Harley Bar, in the main car park Harley Demo Rides gave others the chance to ride a new Harley-Davidson around the beautiful roads of Provence – many taking the opportunity to test ride the new Project RUSHMORE Touring bikes. Others took advantage of local knowledge and joined the various guided tours that were designed to show off the best this region has to offer bikers.

The H-D Expo – showcasing the latest models, parts, accessories and MotorClothes as well as Authorized Tours – was also located alongside Demo Rides and attracted plenty of inquisitive visitors keen to choose their next bike.

This year’s event was sponsored by another American icon that represents freedom and adventure – Jeep brought a new four-wheeled dimension to Euro Festival. Located next to H-D Demo Rides, bikers could step off two wheels and on to four, tasting the thrill of driving a Jeep over a series of extreme obstacles. 

After dark, crowds danced the night away at the main stage on the beach and in the Harley Bar. Festival favourites such as The Bogus Brothers and Elvis with his TCE band were in attendance. Bonnie Tyler, Louis Bertignac and Eric Burdon all entertained the masses of people, lighting up the Mediterranean with classic tunes. 

Friday saw Harley-Davidson head inland as the picturesque Grimaud village came alive with the sound and sight of hundreds of Harley-Davidsons arriving to attend or view the famous Custom Bike Show. With more than 100 entries spanning 10 categories, Europe’s finest custom bikes attracted onlookers throughout the afternoon. Sportsters and ‘Ladies of Harley’ showed exceptionally high standard entries while Mister T from Italy took Best in Show and Best Radical with a striking design – ‘Knuck Out’ – with entries from Lithuania, the UK, France and Switzerland completing the winners list. See the winners on

On Saturday, riders came together as one in the spectacular Parade through the streets of St-Tropez and the surrounding villages and countryside. Accompanied by two Jeep Wranglers, thousands of bikes rode the 40km route where people lined the streets to celebrate the spirit of freedom that Harley-Davidson invokes. 

Marking the end of yet another fantastic event was a night filled with music, laughter and plenty of dancing. We hope you can make it next year! 

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